<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Jessica Lerner</title>
	<atom:link href="https://jesslerner.com/category/direct-mail/feed/" rel="self" type="application/rss+xml" />
	<link>https://jesslerner.com</link>
	<description>Jessica Lerner</description>
	<lastBuildDate>Thu, 06 Nov 2025 19:58:45 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=7.0.2</generator>

<image>
	<url>https://jesslerner.com/wp-content/uploads/2026/04/cropped-Jessica-Lerner-Marketing-32x32.jpeg</url>
	<title>Jessica Lerner</title>
	<link>https://jesslerner.com</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Nonprofit Direct Mail Demystified: Reaching Your Audience and Measuring Success</title>
		<link>https://jesslerner.com/direct-mail/nonprofit-direct-mail-demystified-reaching-your-audience-and-measuring-success/</link>
					<comments>https://jesslerner.com/direct-mail/nonprofit-direct-mail-demystified-reaching-your-audience-and-measuring-success/#respond</comments>
		
		<dc:creator><![CDATA[Jessica Lerner]]></dc:creator>
		<pubDate>Wed, 05 Nov 2025 05:39:00 +0000</pubDate>
				<category><![CDATA[Direct Mail]]></category>
		<guid isPermaLink="false">https://jesslerner.com/?p=610</guid>

					<description><![CDATA[Direct mail often feels like a relic in the digital age, but for many nonprofits, it remains a powerful and essential channel for fundraising and engagement. There is strategic value of integrating direct mail with digital efforts. This article provides a concise overview of direct mail audiences, key metrics, and implementation basics to help your [&#8230;]]]></description>
		
					<wfw:commentRss>https://jesslerner.com/direct-mail/nonprofit-direct-mail-demystified-reaching-your-audience-and-measuring-success/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
	</channel>
</rss>
