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		<title>SpyFu for B2B Marketing Teams: How to Turn Competitor Data Into Pipeline</title>
		<link>https://jesslerner.com/google-ads/spyfu-for-b2b-marketing-teams-how-to-turn-competitor-data-into-pipeline/</link>
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		<dc:creator><![CDATA[Jessica Lerner]]></dc:creator>
		<pubDate>Tue, 05 May 2026 14:36:03 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SpyFu]]></category>
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					<description><![CDATA[Your competitors are bidding on your best keywords, outranking you on high-intent terms, and pulling budget-conscious buyers away from your pipeline. SpyFu shows you exactly how. Here is how B2B marketing teams can turn that visibility into a real competitive advantage. What SpyFu Actually Does (and Why B2B Teams Should Care) SpyFu is a competitive [&#8230;]]]></description>
		
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		<title>Maximizing Performance with Google&#8217;s AI-Powered Advertising</title>
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					<comments>https://jesslerner.com/google-ads/maximizing-performance-with-googles-ai-powered-advertising/#respond</comments>
		
		<dc:creator><![CDATA[Jessica Lerner]]></dc:creator>
		<pubDate>Thu, 19 Mar 2026 13:38:09 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
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					<description><![CDATA[As a marketing leader, my focus is on strategies that drive measurable results and maximize return on investment (ROI). Google&#8217;s AI-Powered Ads represent a critical shift from manual campaign management to an efficiency-focused system. These capabilities leverage machine learning to optimize bidding, targeting, and creative selection in real-time. The Power of Performance Max Campaigns The [&#8230;]]]></description>
		
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