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	<title>Jessica Lerner</title>
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		<title>Creating Customer Journeys with Marketing Automation</title>
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		<dc:creator><![CDATA[Jessica Lerner]]></dc:creator>
		<pubDate>Wed, 04 Feb 2026 20:07:00 +0000</pubDate>
				<category><![CDATA[Marketing Automation]]></category>
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					<description><![CDATA[Higher conversions and strong brand loyalty come from mapping, building, and optimizing automated customer journeys. This ensures the right message is delivered to each person at the right time. Create journeys using &#8220;if this, then that&#8221; logic. Workflow Components: Testing and Quality Assurance (QA) A successful workflow is a flawless workflow. Thorough testing ensures a [&#8230;]]]></description>
		
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