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		<title>Account-Based Marketing (ABM) Simplified: How to Stop Chasing Leads and Start Winning the Right Accounts</title>
		<link>https://jesslerner.com/b2b-marketing/account-based-marketing-abm-simplified-how-to-stop-chasing-leads-and-start-winning-the-right-accounts/</link>
					<comments>https://jesslerner.com/b2b-marketing/account-based-marketing-abm-simplified-how-to-stop-chasing-leads-and-start-winning-the-right-accounts/#respond</comments>
		
		<dc:creator><![CDATA[Jessica Lerner]]></dc:creator>
		<pubDate>Fri, 08 May 2026 13:37:30 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
		<guid isPermaLink="false">https://jesslerner.com/?p=764</guid>

					<description><![CDATA[A practical guide to what ABM is, how it works, and the strategies and tools that make it deliver. Let&#8217;s be honest: traditional demand generation can feel like throwing a party and hoping the right people show up. You cast a wide net, generate a mountain of leads, and then spend the next three weeks [&#8230;]]]></description>
		
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		<title>SpyFu for B2B Marketing Teams: How to Turn Competitor Data Into Pipeline</title>
		<link>https://jesslerner.com/google-ads/spyfu-for-b2b-marketing-teams-how-to-turn-competitor-data-into-pipeline/</link>
					<comments>https://jesslerner.com/google-ads/spyfu-for-b2b-marketing-teams-how-to-turn-competitor-data-into-pipeline/#respond</comments>
		
		<dc:creator><![CDATA[Jessica Lerner]]></dc:creator>
		<pubDate>Tue, 05 May 2026 14:36:03 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SpyFu]]></category>
		<guid isPermaLink="false">https://jesslerner.com/?p=761</guid>

					<description><![CDATA[Your competitors are bidding on your best keywords, outranking you on high-intent terms, and pulling budget-conscious buyers away from your pipeline. SpyFu shows you exactly how. Here is how B2B marketing teams can turn that visibility into a real competitive advantage. What SpyFu Actually Does (and Why B2B Teams Should Care) SpyFu is a competitive [&#8230;]]]></description>
		
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		<title>Ahrefs: Your Secret Weapon for Ruling Google</title>
		<link>https://jesslerner.com/aeo/ahrefs-your-secret-weapon-for-ruling-google/</link>
					<comments>https://jesslerner.com/aeo/ahrefs-your-secret-weapon-for-ruling-google/#respond</comments>
		
		<dc:creator><![CDATA[Jessica Lerner]]></dc:creator>
		<pubDate>Tue, 14 Apr 2026 17:06:56 +0000</pubDate>
				<category><![CDATA[AEO]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://jesslerner.com/?p=722</guid>

					<description><![CDATA[If you&#8217;ve ever wondered why some websites show up at the top of Google and others are buried on page 47 where no one will ever find them &#8211; the answer is SEO (Search Engine Optimization). And one of the most powerful tools SEO pros use to win at that game is Ahrefs. Think of [&#8230;]]]></description>
		
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		<title>Maximizing Performance with Google&#8217;s AI-Powered Advertising</title>
		<link>https://jesslerner.com/google-ads/maximizing-performance-with-googles-ai-powered-advertising/</link>
					<comments>https://jesslerner.com/google-ads/maximizing-performance-with-googles-ai-powered-advertising/#respond</comments>
		
		<dc:creator><![CDATA[Jessica Lerner]]></dc:creator>
		<pubDate>Thu, 19 Mar 2026 13:38:09 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
		<guid isPermaLink="false">https://jesslerner.com/?p=596</guid>

					<description><![CDATA[As a marketing leader, my focus is on strategies that drive measurable results and maximize return on investment (ROI). Google&#8217;s AI-Powered Ads represent a critical shift from manual campaign management to an efficiency-focused system. These capabilities leverage machine learning to optimize bidding, targeting, and creative selection in real-time. The Power of Performance Max Campaigns The [&#8230;]]]></description>
		
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		<title>Creating Customer Journeys with Marketing Automation</title>
		<link>https://jesslerner.com/marketing-automation/creating-customer-journeys-with-marketing-automation/</link>
					<comments>https://jesslerner.com/marketing-automation/creating-customer-journeys-with-marketing-automation/#respond</comments>
		
		<dc:creator><![CDATA[Jessica Lerner]]></dc:creator>
		<pubDate>Wed, 04 Feb 2026 20:07:00 +0000</pubDate>
				<category><![CDATA[Marketing Automation]]></category>
		<guid isPermaLink="false">https://jesslerner.com/?p=635</guid>

					<description><![CDATA[Higher conversions and strong brand loyalty come from mapping, building, and optimizing automated customer journeys. This ensures the right message is delivered to each person at the right time. Create journeys using &#8220;if this, then that&#8221; logic. Workflow Components: Testing and Quality Assurance (QA) A successful workflow is a flawless workflow. Thorough testing ensures a [&#8230;]]]></description>
		
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		<title>Nonprofit Direct Mail Demystified: Reaching Your Audience and Measuring Success</title>
		<link>https://jesslerner.com/direct-mail/nonprofit-direct-mail-demystified-reaching-your-audience-and-measuring-success/</link>
					<comments>https://jesslerner.com/direct-mail/nonprofit-direct-mail-demystified-reaching-your-audience-and-measuring-success/#respond</comments>
		
		<dc:creator><![CDATA[Jessica Lerner]]></dc:creator>
		<pubDate>Wed, 05 Nov 2025 05:39:00 +0000</pubDate>
				<category><![CDATA[Direct Mail]]></category>
		<guid isPermaLink="false">https://jesslerner.com/?p=610</guid>

					<description><![CDATA[Direct mail often feels like a relic in the digital age, but for many nonprofits, it remains a powerful and essential channel for fundraising and engagement. There is strategic value of integrating direct mail with digital efforts. This article provides a concise overview of direct mail audiences, key metrics, and implementation basics to help your [&#8230;]]]></description>
		
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		<title>The B2B Marketer&#8217;s Guide to Google Analytics 4 (GA4)</title>
		<link>https://jesslerner.com/google-analytics/the-b2b-marketers-guide-to-google-analytics-4-ga4/</link>
					<comments>https://jesslerner.com/google-analytics/the-b2b-marketers-guide-to-google-analytics-4-ga4/#respond</comments>
		
		<dc:creator><![CDATA[Jessica Lerner]]></dc:creator>
		<pubDate>Tue, 04 Nov 2025 14:30:04 +0000</pubDate>
				<category><![CDATA[Google Analytics]]></category>
		<guid isPermaLink="false">https://jesslerner.com/?p=625</guid>

					<description><![CDATA[The shift to Google Analytics 4 (GA4) is more than just a software update—it&#8217;s a critical upgrade for B2B marketers who need deeper, event-driven insights. GA4 moves beyond simple pageviews to focus on the full customer lifecycle, making it an indispensable tool for tracking complex B2B journeys. Here’s a concise breakdown of how to get [&#8230;]]]></description>
		
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		<title>Digital Fundraising: Tools, Campaigns, and Winning Strategies</title>
		<link>https://jesslerner.com/digital-fundraising/the-digital-fundraising-power-play-tools-campaigns-and-winning-strategies/</link>
					<comments>https://jesslerner.com/digital-fundraising/the-digital-fundraising-power-play-tools-campaigns-and-winning-strategies/#respond</comments>
		
		<dc:creator><![CDATA[Jessica Lerner]]></dc:creator>
		<pubDate>Mon, 03 Nov 2025 18:30:14 +0000</pubDate>
				<category><![CDATA[Digital Fundraising]]></category>
		<guid isPermaLink="false">https://jesslerner.com/?p=602</guid>

					<description><![CDATA[Digital fundraising is no longer optional—it&#8217;s the core of a thriving nonprofit. From viral social challenges to AI-powered donation forms, leveraging the right tools and strategies can unlock massive growth. Here’s your essential guide to the best platforms, the most successful campaigns, and the top tips for online fundraising success. 1. The Top-Tier Digital Fundraising [&#8230;]]]></description>
		
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		<title>The AI-Powered Marketing Playbook: Resources for Generative AI Adoption</title>
		<link>https://jesslerner.com/generative-ai-for-marketing/the-ai-powered-marketing-playbook-resources-for-generative-ai-adoption/</link>
					<comments>https://jesslerner.com/generative-ai-for-marketing/the-ai-powered-marketing-playbook-resources-for-generative-ai-adoption/#respond</comments>
		
		<dc:creator><![CDATA[Jessica Lerner]]></dc:creator>
		<pubDate>Wed, 29 Oct 2025 12:45:02 +0000</pubDate>
				<category><![CDATA[Generative AI for Marketing]]></category>
		<guid isPermaLink="false">https://jesslerner.com/?p=592</guid>

					<description><![CDATA[Generative AI is no longer a luxury—it’s a necessity for modern marketing teams. The key to successful adoption lies in structured training and a strategic implementation roadmap. Here are the essential resources and best practices your organization needs to move from experimentation to enterprise scale. Your Essential Prompt Engineering Cheat Sheet The most critical skill [&#8230;]]]></description>
		
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		<title>Shifting from SEO to AEO: How to &#8220;Rank&#8221; in 2026 &#8211; Q&#038;A</title>
		<link>https://jesslerner.com/aeo/shifting-from-seo-to-aeo-how-to-rank-in-2026-q-a/</link>
					<comments>https://jesslerner.com/aeo/shifting-from-seo-to-aeo-how-to-rank-in-2026-q-a/#respond</comments>
		
		<dc:creator><![CDATA[Jessica Lerner]]></dc:creator>
		<pubDate>Tue, 28 Oct 2025 19:30:08 +0000</pubDate>
				<category><![CDATA[AEO]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://jesslerner.com/?p=581</guid>

					<description><![CDATA[The rise of AI-powered search—from Google&#8217;s AI Overviews to conversational tools like ChatGPT—has shifted the landscape. Users are getting direct answers, often without clicking a link. This is where Answer Engine Optimization (AEO) comes in. It&#8217;s no longer enough to rank; you must be the answer. Here is a Q&#38;A to help our team understand [&#8230;]]]></description>
		
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