Resume

Fractional Marketing Director
April 2020 to Present

• Served as the primary marketing strategist for 20+ agency client accounts across SEO, paid media, analytics, and web channels; implemented GA4, Google Tag Manager, and AgencyAnalytics reporting, presented strategic recommendations, and developed SOPs that standardized onboarding, troubleshooting, and reporting.
• Built a business from the ground up in a new market, developing customer acquisition, lifecycle marketing, and automation processes that grew the business to 100+ clients and 37 five-star Google Reviews while reducing cost per acquisition 93%.
• Managed Google Ad Grant campaigns and the organization’s WordPress website, improving navigation, SEO, redirects, hosting, landing page performance, and conversion optimization while launching a Google Ads Performance Max campaign that increased qualified traffic 1,600% month over month.
  
  

Senior Demand Generation & Marketing Operations Manager
Xplorie
July 2019 to March 2020
Destin, Florida

• Rebuilt marketing data and attribution infrastructure across Google Ads, Google Analytics, Google Tag Manager, HubSpot, and Salesforce, resolving conversion tracking, field mapping, and data sync issues while building dashboards that improved marketing and pipeline visibility.
• Owned multi-channel demand generation across Google Ads, LinkedIn Ads, Meta, content, and email, generating a 233% increase in qualified inbound leads and $288K in new annual revenue within six months; partnered with sales to improve lead attribution and marketing-to-sales handoff.
• Built and managed HubSpot workflows, lifecycle automation, and segmentation to improve lead nurturing, increase email open rates 39%, and strengthen marketing operations.

Marketing Director
Directional Technologies
July 2017 to June 2019
Miramar Beach, Florida

• Architected and led the migration from ACT to Salesforce, designing CRM architecture, dashboards, reporting, marketing automation, data migration, and user adoption.
• Served as the sole Salesforce and Pardot administrator, building automations, forms, reporting, and email campaigns while training teams on platform adoption and best practices.
• Led B2B demand generation across Google Ads, LinkedIn Ads, SEO, content, and ABM, managing a $75K+ marketing budget while increasing inbound leads 135% and organic traffic 30% year over year.

E-Commerce Manager
Islanders Coastal Outfitter
March 2016 to July 2017
Fort Walton Beach, Florida

• Managed the eCommerce operations for Islanders Coastal Outfitter, focusing on fashion retail.
• Oversaw digital marketing campaigns across Google Ads, Microsoft Ads, and Meta Ads, optimizing for performance.
• Implemented SEO strategies in our Shopify site and email marketing through Bronto, enhancing customer engagement.
• Achieved a 60% reduction in cost per conversion and a 40% increase in website sales in 2016.
• Co-built and managed a customer loyalty program from the ground up, including Shopify setup and third-party integration, driving repeat purchase behavior alongside broader lifecycle marketing efforts.

Digital Account Manager
ELEAD
January 2014 to March 2016
Miramar Beach, Florida

• Managed over 70 automotive dealership website accounts for a national CRM platform, ensuring optimal performance and client satisfaction.
• Conducted monthly website reviews and gathered comprehensive reporting to identify areas for improvement.
• Oversaw a monthly SEM budget of $25,000 to $35,000, delivering actionable insights through detailed performance reviews.
• Initiated a new reporting platform using Swydo to compile MarTech data.

Web Marketing Coordinator
Edwin Watts Golf
December 2012 to December 2013
Fort Walton Beach, Florida

• Updated and maintained the eCommerce website for Edwin Watts Golf, enhancing user experience and engagement.
• Designed visually appealing website banners, landing pages, and email images to drive traffic and conversions.
• Achieved a 9% increase in affiliate sales through strategic updates and content management on Commission Junction.

Search and Marketing Manager
WayNorth Web
April 2012 to December 2012
Watertown, New York

• Designed and developed user-friendly websites for diverse organizations using Joomla, enhancing online presence.
• Conducted thorough SEO audits and initiated a bi-weekly email newsletter to engage clients and drive traffic.
• Implemented comprehensive search engine marketing strategies, resulting in a significant increase in website traffic and conversions.

Internet Marketing Contractor
Leo Sunergy Corporation
December 2010 to October 2011
Derwood, Maryland

• Developed and executed a comprehensive internet marketing plan for Leo Sunergy Corporation, enhancing brand visibility.
• Redesigned the company website using Dreamweaver, improving user experience and engagement.
• Successfully utilized Google Ads, generating exclusive leads at one-third the cost of traditional methods.

eCommerce Marketing Manager
Motive Boardwear
January 2009 to December 2009
Orlando, Florida

• Developed and executed comprehensive marketing plans for a new organic and recycled clothing brand, enhancing brand visibility.
• Managed the eCommerce website, optimizing user experience and driving online sales growth.
• Recruited and managed our sponsored riders and social media presence.
• Coordinated B2B sales calls and organized trade shows and local events, ensuring effective representation of the brand.

Web/SEO Content Writer
eMax Hotel Internet Marketing
October 2008 – February 2009
Orlando, Florida

• Developed SEO-optimized website content for Hilton® brand hotels, enhancing visibility and engagement.
• Crafted compelling headlines and calls-to-action, significantly increasing click-through rates.
• Conducted meticulous proofreading to ensure clarity, consistency, and adherence to brand standards.

Media Buyer
Three Stars Media
July 2008 – October 2008
Orlando, Florida

• Developed and executed strategic newspaper ad campaigns across multiple U.S. cities to generate high-quality leads.
• Negotiated competitive rates and placements with media vendors, optimizing budget allocation for maximum impact.
• Leveraged data analytics to implement real-time optimizations, resulting in improved campaign performance.

Marketing Manager
ShuBee
July 2008 – October 2008
Macon, Georgia

• Developed and executed comprehensive marketing plans for ShuBee, enhancing brand visibility in the protective products sector.
• Managed the eCommerce platform, collaborating with vendors on web design, SEO, and print materials.
• Initiated a biweekly eNewsletter program, generating an additional $70,000 in monthly sales while tracking ROI through Excel.

Webmaster
Panama City Beach Chamber of Commerce
June 2005 – January 2007
Panama City Beach, Florida

• Managed the successful transfer of over 60 advertisers to a new, optimized ad-serving website.
• Enhanced website performance, resulting in a 60% increase in revenue within three months.
• Collaborated with cross-functional teams to ensure a smooth transition and user-friendly design.

Arizona State University
Executive Master of Sustainability Leadership
2019 – 2020
Tempe, Arizona
GPA 3.95

University of West Florida
BA, Communication Arts, Marketing
2002 – 2006
Pensacola, Florida
GPA 3.84

• Honors Program Scholar
• 100% Bright Futures Scholarship